Our production process
The first stage of the process is to revisit your knowledge of the
internet and analyse your business context in order to create a
multi-functional web site and application.
4 questions:
- What products or services does your business offer?
- What is involved in the selling process?
- Who is your end market?
- What segments of your target market would like to reach?
After we have gathered all this information from you we prepare thorough planning documents to guide in the development and construction of your site. Our Planning documents include:
- Diploiment diagram (site map and navigational structure)
- Network topology digaram
- List of technologies used
- A Database scheme
- The interface prototype
- A Gant chart
- A Budget
- (OPTIONAL) Marketing and promotions action plan
We then establish from our plans a content building and site
navigational system. Stage two:
1) You can either provide the body copy or we can offer this service for you
2) Incorporating high quality images is essential to creating a visually
appealing website that makes users want to explore your website. We have a
professional Digital imaging expert to assist with this process.
4) Web hosting and domain name registration
Domain and Hosting can either be provided by your ISP or we can set
this up for you.
5) Design It
From the Interface prototype we then create the actual working web page.
We integrate a content management system for you so that you can
update the website yourself on an ongoing basis. This is also called Dynamic
content and
is highly recognised part of web marketing.
NOTE: This is seperate from the content you write for your none dynamic
pages.
From the content that you either write or we create, we then implement this into the site.
To distinguish the user experience of your website and give it extra cut
through we can incorporate interactive elements for you such as animation,
sound and virtual tours of your products and services.
People usually enter a website from looking at promotional material or
through a search engine. We can optimise where your webpage comes up in
search engines and we advise you take these steps:
1) Tell your staff to direct customers to your new site
2) Make your alliances and suppliers aware of your new site
3) Keep your web site up to date
We can create in depth action plans upon request to help you market your new
business tool.
